Why are you marketing on Facebook?

• Does your target demographic thrive here?
• Are they actively discussing the topics surrounding your product or service?

Do you have time?

• Are you willing to participate in these conversations?
• Can you afford to engage with related communities to your own?

What Does Your Community Want To Hear?

• What would they expect from your company?
• What do you want them to expect?
• How will you compromise with your community?

Where Are Your Users?

• Have you established what are some related communities they participate in?
• Are you complimenting these communities instead of competing against them?

How Will You Engage Them?

• What are your calls to action?
• What movements do you support?
• Will you highlight community members?

If you answered this honestly, please share how many questions you were able to answer.